Mission
Strengthen home-service companies by developing leaders, building healthy teams, and creating sustainable systems.
Built from inside the trades
Business became personal long before it became a career.
The founder story
Built from service, loss, leadership, and hands-on work inside home-service operations.
Tyler grew up in Whitesburg, Georgia. During the 2008 recession, he watched his father lose his business—and the family lose everything they had built around it. That experience gave business ownership a human meaning: a company is never only a set of numbers. It carries a family, a team, and a community with it.
After high school, Tyler joined the United States Marine Corps. He served eight years on active duty as a 3521 Diesel Technician and 8411 Recruiter. He now serves in the Marine Corps Reserve as a 0441 Embark Chief.
After leaving active duty, Tyler entered the corporate world and felt disconnected from the work that mattered most to him: leading people and serving his community. He found that purpose again inside the home-service industry through field service, sales, training, recruiting, leadership, operations, performance analysis, and business development.
That experience showed him that the business an owner has today is not always capable of becoming the business they envision tomorrow. Growth exposes constraints, and eventually working harder alone stops solving them.
Tyler studied Small Business Management at the University of West Georgia. He started The Better Business Project to work alongside owners—not above them—bringing practical perspective, honest accountability, and a commitment to build solutions their people can execute and sustain.
“Sometimes the owner does not need another answer. They need a trusted person willing to ask the right question and help them follow through.”
Mission & vision
Better companies should serve everyone they touch.
BBP measures success across three stakeholders: employees who grow, customers who receive honest and consistent service, and owners who build profitable companies without losing their entire lives to them.
Vision
A home-service industry where growth does not require companies to surrender their identity or people to lose theirs.
Approach
Learn the business. Find the constraint. Build the solution. Measure the result.
Our core values
How we show up matters as much as what we build.
These values shape how BBP serves owners, develops people, makes recommendations, and measures whether the work is truly helping.
Leaders Eat Last
Leadership is responsibility before authority. Strong leaders accept responsibility for creating the environment in which their people are expected to succeed, share the credit, and carry the accountability.
Phrase and leadership concept credited to Simon Sinek, author of Leaders Eat Last.Carry the Groceries
Do not simply point at the work that needs to be done. Step in and help carry it. BBP builds alongside the client, teaches the system, and transfers ownership to the people who will sustain it.
Build it together. Teach it. Transfer ownership.People Before Playbooks
Systems should serve people—not replace judgment, identity, or leadership. Proven principles matter, but their application must reflect the company’s people, purpose, market, circumstances, and vision.
The road here
A life shaped by service.
2008
A family business lost during the recession makes the stakes of ownership real.
8 years
Active-duty Marine Corps service as a 3521 Diesel Technician and 8411 Recruiter.
Next chapter
Corporate experience clarifies a deeper call to lead and serve.
Home service
Hands-on responsibility across field service, sales, training, recruiting, leadership, operations, and performance reconnects work with community impact.
Today
BBP begins as a veteran-owned project built to help owners grow companies that remain their own.
A better first step
Start with the business you have—not someone else’s template.
Let’s identify what is working, what is getting in the way, and what deserves attention first.